National Marketing Manager
On-siteLagos, Lagos, Nigeria
Job Summary
Develop and implement comprehensive marketing strategies to achieve national sales targets and brand growth. Oversee brand positioning, design and execute innovative campaigns across digital, traditional, and in-store channels, and lead national product launch initiatives. Conduct in-depth market research to identify trends and competitive dynamics, while managing the marketing budget to maximize ROI. Manage and mentor a team of marketing professionals, fostering a culture of excellence and accountability. Work closely with sales, distribution, and operations teams to ensure cohesive execution of plans, and establish KPIs to measure effectiveness and drive data-driven adjustments. Requires a Bachelor's degree in Marketing or Business Administration with a minimum of 10 years of FMCG experience, including at least 3 years in a National Marketing Manager role. On-site position with remuneration open for negotiation.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- A minimum of 10 years of progressive marketing experience in the FMCG industry
- At least 3 years in a National Marketing Manager or equivalent leadership role
- Proven expertise in brand management, market analysis, and integrated marketing campaigns
- Strong track record of leading successful product launches and high-impact marketing initiatives
- Exceptional leadership and team management abilities
- Strong analytical and problem-solving skills
- Proficiency in leveraging data for decision-making
- Excellent communication and presentation skills
- Ability to influence stakeholders at all levels
- Proficiency in digital marketing platforms, tools, and analytics
- Strategic thinking with the ability to translate vision into actionable plans
- Creativity and innovation in developing marketing strategies and campaigns
- Strong business acumen and understanding of the FMCG market dynamics
- Results-oriented mindset with a focus on driving growth and achieving objectives
Desired Qualifications
- A master's degree or MBA
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