National Marketing Communications Manager - Buick GMC
$131,000–$180,900 year
HybridMarkham, Ontario, Canada or Oshawa, Ontario, Canada
Job Summary
Lead integrated national marketing communications for Buick and GMC, translating consumer insights into strategic brand plans, creative briefs, and go-to-market execution across paid, owned, and earned channels. Own annual planning, agency direction, and media literacy to optimize sales, return on ad spend, and brand health through full-funnel performance marketing and rigorous measurement. Manage communications budgets, coordinate cross-functional stakeholders including regional teams, legal, and global partners, and direct creative production and dealer-facing assets. Present strategic recommendations to senior leadership, define target audiences, and ensure consistent brand identity application across Canadian consumer audiences. This hybrid role requires reporting to the Markham or Oshawa Elevation Centre three times weekly, with up to 25% travel.
Required Qualifications
- Bachelor's degree in Business or a related field
- Eight or more years of progressive experience in marketing communications, advertising, brand building, media, performance marketing or a related discipline
- Experience leading integrated brand and retail campaigns across paid, owned and earned channels
- Demonstrated success leading creative, media and other agency relationships, including writing compelling communications briefs and providing strategic and creative feedback
- Experience managing people, delegating workload, developing talent and building high-performing teams
- Strong understanding of digital, broadcast, CRM, social, experiential and out-of-home marketing, with practical exposure to media planning and buying
- Demonstrated media literacy and understanding of full-funnel planning, audience strategy, media mix, budget allocation, KPIs, measurement, attribution and performance optimisation
- Ability to connect media and communications tactics to business outcomes, including sales, consideration, customer acquisition and brand health
- Proven ability to manage significant budgets, timelines, approvals and production deliverables
- Strong analytical capability, with the ability to turn data, research and campaign performance into action
- Ability to offer a clear point of view and defend recommendations with sound strategic rationale and evidence
- Excellent written and verbal communication, presentation, storytelling, co-ordination and project-management skills
- Proficiency in PowerPoint and common marketing and collaboration tools
- Ability to work effectively with cross-functional, cross-country and global teams
- Self-starter with creative problem-solving ability, strong judgement and a customer-first mindset
- Hybrid work arrangement (report to Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum)
- Travel <25% for this role
Desired Qualifications
- Automotive industry experience
- Retail product knowledge
- Bilingual English/French capability
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