National Digital Marketing and CRM Coordinator
HybridBelton, South Carolina, United States
Job Summary
Develop organic social strategies and manage content calendars across Facebook, Instagram, YouTube, and LinkedIn to drive engagement and community storytelling. Create and schedule posts, monitor trends, and optimize paid social media advertising while tracking KPIs using HubSpot and Google Analytics. Expand digital reach by developing targeted campaigns on Google Search, YouTube, and display platforms, conducting keyword research, and managing ad assets with the Creative team. Maintain the website by updating content via CMS, building landing pages, and organizing digital asset folders. Collaborate cross-functionally to align messaging and produce fast-turnaround graphics that grow membership and strengthen donor engagement.
Required Qualifications
- Strong understanding of social media platforms and scheduling tools
- Experience running paid media campaigns (Google Ads, YouTube, Meta)
- Familiarity with CMS platforms such as HubSpot, WordPress, or similar
- Skilled in using analytics platforms (Google Analytics, HubSpot, Meta dashboards)
- Highly organized, self-motivated, and able to manage multiple projects
- Analytical thinker with a passion for problem-solving and optimization
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field
- Membership in Trail Life USA
- Subscription to and constant adherence to the Trail Life USA Statements of Faith and Values
- Agreement and adherence to the Trail Life Code of Conduct
- Agreement and adherence to the Employee Handbook
Desired Qualifications
- Basic HTML/CSS knowledge (Preferred)
- Understanding of ecommerce and product marketing strategy (Preferred)
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