Mr D - Head of Customer Growth
On-siteCape Town, Western Cape, South Africa
Job Summary
Design and execute end-to-end growth strategies targeting non-habituated customers to drive acquisition, activation, and retention for the on-demand delivery platform. Lead a cross-functional team managing Paid Media and CRM initiatives to optimize campaign ROI, reengage dormant users, and maximize customer lifetime value. Own the full customer lifecycle from app installs to habituation while establishing KPIs to evaluate traffic, conversion metrics, and order growth. Collaborate with Product, Brand, and Commercial teams to build targeted campaigns leveraging customer segmentation and advanced analytics for performance optimization. Report directly to the Chief Marketing Officer to deliver measurable outcomes aligned with strategic objectives.
Required Qualifications
- Bachelor's degree in Business Management, Marketing, Communications or a related field
- 7+ years of marketing or growth experience
- at least 3 years leading multi-functional teams in fast-paced, high-growth digital environments
- Proven experience working in on-demand, ecommerce, or tech ecosystems
- Experience working in the food delivery, e-commerce, or tech space
- Strong leadership skills with the ability to inspire, manage, consolidate, and elevate high-functioning teams across Paid Media, CRM, and In-app Merchandising
- Expertise in building and scaling acquisition and retention strategies that are highly data-driven and result-oriented
- Sound knowledge of growth tactics: paid ads, digital acquisition funnels, CRM campaigns, push notifications, app-based customer engagement, and performance optimization
- Hands-on familiarity with growth analytics tools like Google Analytics, Data Studio, Tableau, or similar
- Exceptional stakeholder management and communication skills, with the ability to articulate growth vision across organizational levels
- Entrepreneurial mindset with innovative problem-solving skills, and thrives in a high-pressure, target-driven environment
- Results-driven with a track record of meeting ambitious KPIs
- Team-oriented with excellent collaboration and relationship-building abilities
- Adaptable to changing priorities in an agile work environment
Desired Qualifications
- Exposure to subscription-based models or loyalty programs
- Familiarity with app-based revenue strategies, including gamification, personalization, or partnerships
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