Mid-/Senior Influencer Marketing Manager:in - 100% remote
Remote · Berlin, State of Berlin, Germany
Job Summary
Senior/Mid-/Senior Influencer Marketing Manager leads the influencer ecosystem for a wellness/consumer brand, overseeing 25+ creator portfolios, building long-term Brand Ambassador partnerships, and developing cross-channel influencer strategies across Instagram, TikTok, YouTube, Twitch, and other creator channels. Responsible for planning and executing influencer campaigns focused on Brand Awareness, Performance/Conversion, Community Building, and storytelling, while analyzing campaign performance to drive data-driven optimizations. Collaborates closely with Paid Media, Brand, Content, and Performance Marketing to optimize the overall marketing mix and continuously evolve influencer initiatives.
Required Qualifications
- 3–5 years experience in Influencer Marketing
- experience managing creator portfolios
- experience with Instagram, TikTok, YouTube and Twitch
- ability to analyze KPIs and optimize campaigns
- strong communication and relationship-building skills
- ability to work strategically and hands-on
- ability to work independently and deliver results
- experience in brand and performance marketing integration
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