Mid-Copywriter
On-siteDurban, KwaZulu-Natal, South Africa
Job Summary
Write clear, persuasive, and brand-aligned copy across digital and print channels, including websites, blogs, social media, email campaigns, advertising, brochures, and presentations. Interpret client and creative briefs to develop solutions that meet brand and audience objectives while translating complex ideas into engaging content. Collaborate with designers, strategists, and stakeholders to produce integrated campaigns from ideation through delivery, ensuring consistency with brand voice and tone. Edit, proofread, and refine copy to uphold accuracy and quality, applying SEO best practices where relevant. Present copy concepts and rationale to internal teams and clients, managing multiple projects simultaneously while maintaining deadlines and handling information with discretion.
Required Qualifications
- 4+ years writing in a creative environment
- Proven ability to translate complex or diverse source material into content that engages and resonates with target audiences
- Solid understanding of digital channels and the creative requirements of each
- Excellent writing, editing, and proofreading skills with a sharp eye for detail and consistency
- Experience working independently from briefs, as well as collaborating within a wider creative team
- Ability to manage multiple projects in a busy studio environment without compromising quality or deadlines
- Confidence presenting copy and creative rationale to client and internal stakeholders
- Proficiency with Gen AI tools relevant to copywriting to support output quality and efficiency
- Experience building personal AI-assisted workflows to improve research, ideation, or drafting
- Agentic approach to creative problem-solving, being able to break down complex briefs into manageable steps and deliver with focus
- Ability to critically evaluate AI-generated content and apply editorial judgement to ensure brand and quality standards are upheld
Desired Qualifications
- A strong portfolio demonstrating range across digital and print copywriting, ideally including social, email, web, and advertising formats
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