MICE & Groups Sales Manager H/F/X
On-siteMontreux, Vaud, Switzerland
Job Summary
Proactively prospect, qualify, and develop new MICE and group accounts within the Swiss domestic market, with primary focus on German-speaking Switzerland, Germany, and Austria. Manage and develop a portfolio of key accounts including corporate clients, event agencies, professional conference organizers, and incentive houses while establishing parameters, negotiating pricing, and confirming group business through written contracts. Plan and execute targeted sales trips, roadshows, and client entertainment activities within key feeder markets, attending relevant tradeshows and conducting regular site inspections to ensure tailored hotel presentations. Collaborate closely with Revenue Management and Events teams to ensure rate integrity and seamless handover of confirmed group programs, while preparing weekly, monthly, and annual sales reports. Respond to all business leads and RFPs within a 24-hour timeline, ensuring proposals are tailored and compelling.
Required Qualifications
- Minimum 3 years of proven sales experience within luxury hospitality, MICE, or the events industry in Switzerland or the DACH region
- Demonstrated track record in developing new accounts, generating group revenue, and managing a client portfolio in a competitive luxury market
- Native or near-native fluency in German and Swiss German
- Professional fluency in English
- Exceptional interpersonal, communication, negotiation, and organizational skills
- Strong commercial mindset with a data-driven, revenue-focused approach to sales
- Willingness to travel regularly within Switzerland and the DACH region for client development and trade events
- Highly responsible, reliable, and capable of working autonomously within a high-performance commercial team
Desired Qualifications
- Strong existing network within the Swiss corporate and MICE landscape
- University or College degree in Hospitality Management, Business Administration, or a related discipline
- Proficient in Microsoft Office (Excel, PowerPoint, Word)
- Experience with Opera, Delphi FDC, or equivalent hospitality CRM systems
- French is a significant asset
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