Mgr, Digital Marketing Organic Search
$130,000–$168,000 year
On-siteIrvine, California, United States
Job Summary
Develop and execute strategic search visibility roadmaps spanning SEO, answer engine optimization, and generative engine optimization across multiple national and localized PDS Health websites. Own AI search visibility as a standing discipline by managing entity strategy, structured data, and citation tracking for systems like ChatGPT, Perplexity, and Google AI Overviews. Lead internal SEO teams and external vendors to drive organic traffic, conversions, and appointment volume while overseeing technical audits for AI extractability. Build automated workflows for keyword research and content review, monitor backlink profiles, and ensure practice-level data quality for local AI queries. Collaborate with cross-functional teams to optimize activities for search and AI visibility, mentor specialists, and deliver data-driven reports connecting site performance to business outcomes.
Required Qualifications
- 6-8 years relevant work experience in Search Engine Optimization for a business with national locations, including demonstrated experience adapting strategy to AI-powered search (AEO/GEO)
- 2-3 years of management experience leading an SEO or digital marketing team
- Bachelor's Degree from an accredited college in Marketing, Communications, or related field. In lieu of degree, 8+ years of experience is required.
- Demonstrated ability to effectively prioritize & drive business outcomes through search visibility, particularly in a large, multi-faceted and fast-paced environment
- Expertise with Conductor or BrightEdge, SEMrush, Google Search Console, Ahrefs, Screaming Frog, MOZ, PageSpeed Analysis, link analysis, and more
- Working expertise with at least one AI visibility/citation tracking platform (e.g., Profound, Otterly.AI, Semrush AI Toolkit, Ahrefs Brand Radar) or demonstrated equivalent experience building AI citation tracking from available tools
- Expert knowledge of technical SEO and structured data/schema strategy for AI extractability, proven ability to stay abreast of current standards, and willingness to perform regular technical and AI-readiness audits
- Ability to take in data, business objectives, and context to provide actionable, impactful SEO and AI-visibility recommendations across multiple brands
- Knowledge of HTML (including ARIA/accessibility, OG metatags, structured data/schema.org), CSS, XML and JSON sitemaps, and page optimization techniques and technologies
Desired Qualifications
- Experience with HTML, CSS & JavaScript coding, and other web programming skills
- Experience working with Adobe Analytics, Google Analytics, and Data Visualization (Tableau, PowerBI, Marketing Intelligence)
- Prior experience launching and/or growing new brands/sites/products with SEO, AEO, or GEO
- Prior experience working closely with an SEO agency to expand upon individual efforts and impact
- Experience building or scaling automated SEO/content workflows to reduce manual execution load
- Experience in retail and/or healthcare industries
- Experience connecting search/AI visibility performance to revenue, appointment volume, or comparable commercial outcomes
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