Meta Ads Media Buyer for an E-Commerce Company (Remote)
Remote
Job Summary
Plan, launch, manage, and optimize Meta Ads (Facebook & Instagram) campaigns for a fast-growing DTC eCommerce brand. Manage daily operations including budget allocation, audience targeting, creative deployment, and performance monitoring to scale profitable customer acquisition. Analyze metrics such as Cost Per Lead, lead quality, conversion rates, and ROI while implementing conversion tracking via Meta Pixel and funnel events. Collaborate with creative teams on ad concepts and copy improvements, utilizing AI tools to accelerate testing and analysis. Deliver clear, data-driven reports with actionable insights and execute campaigns within established media buying frameworks. Fully remote work environment with flexible scheduling.
Required Qualifications
- 5+ years of experience as a Media Buyer or Paid Media Specialist
- Advanced expertise managing Meta Ads campaigns
- Experience managing paid media for E-commerce businesses
- Strong understanding of campaign optimization, performance analysis, and Conversion Rate Optimization (CRO)
- Hands-on experience with Meta Pixel, conversion tracking, attribution, events, and funnel measurement
- Strong analytical skills with the ability to interpret data and make optimization decisions
- Comfortable working within established campaign frameworks rather than creating strategy from scratch
- Excellent communication and organizational skills
- Self-motivated with the ability to manage multiple campaigns simultaneously
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