Member Activation Manager, Cancer & Infusions
Hybrid · New York City, New York, United States or Dallas, Texas, United States
Job Summary
Senior roles leading activation strategies for cancer and infusion populations, driving outreach, engagement, and enrollment for Lantern's navigation programs. Responsible for cross-functional collaboration with product, engineering, operations, clinical, account management, and analytics teams to optimize activation, conversion, and member experience. Hybrid in-office schedule (Dallas or New York) with multi-channel outreach, development of activation playbooks, data segmentation, and scalable communications; requires clinical background or related certification and a proven ability to translate data into actionable activation improvements.
Required Qualifications
- 5–8 years of experience in member engagement and activation, patient navigation, care coordination, health plan operations, or a related healthcare role
- Proven track record of meeting or exceeding outreach and engagement performance targets across multiple channels (email, SMS, paid digital, direct mail, and digital)
- Exceptional verbal and written communication skills with empathy and clarity in high-stakes member conversations
- Strong organizational and prioritization skills in high-volume, multi-client workloads
- Proficiency with CRM platforms (Salesforce, HubSpot) and comfort navigating health-plan data or eligibility systems
- Hands-on experience with enterprise MarTech platforms (Salesforce Marketing Cloud) and CDP/data warehouse platforms
- Experience within health tech startups, digital health, or value-based care organizations
- Familiarity with HIPAA, PHI handling, and regulated member communication requirements
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