Media Supervisor
HybridRaleigh, North Carolina, United States
Job Summary
Oversee execution of tactical media plans for higher education clients, ensuring quality assurance on campaigns managed by channel specialists. Solidify and improve ad operations by identifying, implementing, and documenting systems and process improvements for Ad Tech and workflows. Manage efficient campaign trafficking, set-up, and delivery across digital platforms including SEM, paid social, and programmatic. Collaborate with strategists and client success managers to develop strategies, plans, and reports while acting as a senior subject matter expert for client presentations. Consult with analysts to plan tracking, manage metrics, and interpret performance using Google Analytics and reporting tools. Serve as the primary point of contact for media vendors and partners to support an exceptional client experience.
Required Qualifications
- 5+ years of experience in an integrated campaign management role
- 2+ years of people management experience, including direct supervision, coaching, and development of at least one direct report
- Experience managing higher education marketing campaigns and/or B2C marketing initiatives with long consideration cycles, with an understanding of how to nurture prospective audiences through complex decision-making journeys
- Process-oriented with strong attention to detail and follow-through
- Strong understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions
- Must have (or get within 90 days) Google Ads and Google Analytics certifications
- Strong verbal, written, and interpersonal skills and comfortability representing the agency to external stakeholders for presentations and problem-solving
- Ability to motivate and manage others to achieve measurable goals
- Sense of ownership and accountability to the goals, the client and the team
- Willingness to actively contribute to VisionPoint's culture and embody our values
Desired Qualifications
- Thirst for knowledge and passion to learn and grow in your area of expertise
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