Media Planning Specialist
$60,000–$68,000 year
Hybrid · Toronto, Ontario, Canada
Job Summary
Media Planning Specialist supports the development and execution of digital media campaigns reaching healthcare audiences across the US market. Works with senior planners, media operations, analytics, and cross-functional teams to translate data into effective media strategies, and contributes to campaign planning, execution, optimization, and reporting while building a foundation in digital media best practices. Responsibilities include developing and supporting digital media plans across paid search, display, video, social, email, and mobile; budgeting by channel and pacing; executing and optimizing live campaigns; producing performance reports and insights; collaborating with internal teams to deliver integrated campaigns. Required 2–3+ years of hands-on digital media planning or execution, multi-channel experience with measurable outcomes, data analysis to drive optimization, and proficiency with tools such as DCM, Datorama, Genome, Excel, PowerPoint. Desired: comfort using AI in work processes; prior US healthcare/pharma agency experience; budgeting, pacing, reconciliation; mentoring or coordinating juniors; interest in new business/process improvements. The base salary range is $60,000 - $68,000 with final offers depending on location and experience. Location is Toronto, Ontario (Canada) with hybrid remote option.
Required Qualifications
- 2–3+ years of hands-on digital media planning or execution experience
- campaign setup, optimization, and reporting
- Experience supporting paid digital campaigns across multiple channels (search, display, video, social) with measurable performance outcomes
- Demonstrated ability to analyze campaign data and translate insights into optimization recommendations
- Hands-on experience using media and operational tools such as DCM, Datorama, Genome, Excel, PowerPoint, or equivalent platforms
- Experience collaborating with cross-functional teams and media vendors to execute campaigns effectively
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