Media Planning Director
On-siteFort Lauderdale, Florida, United States
Job Summary
Manage Automotive clients' marketing objectives by developing, implementing, and optimizing integrated media plans, strategies, and tactics. Oversee the preparation and presentation of annual media plans, point-of-views, and related analyses to client senior executives. Supervise team execution by preparing media budgets, schedules, contracts, and authorizations while monitoring active buys and live campaigns for adherence to guidelines. Train supervisors and planners across traditional and digital channels, proactively building relationships with internal partners and media vendors to drive innovative solutions. Deliver periodic campaign performance reporting to clients and stakeholders, ensuring ongoing optimizations and harmonious account team relationships.
Required Qualifications
- Bachelor's degree in related field or equivalent experience
- 8-10+ years media planning experience within an Advertising/Marketing Agency
- Must have experience supporting Automotive clients
- Prior experience in a supervisory role
- Experienced across most major media channels; sufficient knowledge in both traditional and digital channels
- Proven ability to develop high quality media strategies that drove results
- Experience negotiating short and long-term contracts with vendors
- MS Office: Internet Explorer, Excel, Word and PowerPoint
- Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)
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