Media Planner and Buyer
$70,000–$95,000 year
On-siteBrandon, Florida, United States
Job Summary
Conduct media research, planning, and strategy across traditional, digital, paid social, and retail channels. Build and present integrated media plans that align with client goals, budgets, and performance KPIs. Negotiate rates and placements with vendors, issuing accurate insertion orders. Manage campaigns directly in-platform, making real-time optimizations, and analyze performance to deliver strategic insights. Join client meetings to present plans and serve as the media lead across campaigns while collaborating with internal strategy, creative, and analytics teams. Requires 5+ years of experience and proficiency in tools like Meta Ads Manager and DV360.
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or related field
- 5+ years of media planning and buying experience across multiple platforms
- Hands-on experience with paid social, display, digital video, and retail media
- Strong grasp of in-platform tools, optimization techniques, and media metrics
- Deep understanding of creative formats and platform nuances (especially Meta)
- Excellent negotiation skills and vendor relationship management
- Strong communication and presentation skills in client-facing settings
- Ability to manage multiple campaigns and priorities in a fast-paced environment
Desired Qualifications
- Experience with retail media platforms (e.g., Amazon, Walmart, Instacart)
- Proficiency in tools like Google Analytics, Meta Ads Manager, DV360, Nielsen, or Comscore
- A data-driven mindset and proactive approach to media performance
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