Media Manager

Manage the training and development of Media Buyers focused on television direct response and omnichannel streaming advertising. Develop improvements to the optimization strategy using an omnichannel approach to drive CPLI and COM results while testing and measuring new strategies across each market. Collaborate with the Director of Media for national media buying initiatives and coordinate with Marketing, Planning, and Analytics teams for budget and target planning. Take ownership of KPIs including CPL, CPLI, Issued Leads, and Cost of Marketing through data tracking, measurement, media partner management, and negotiations. This role supports West Shore Home's goal of improving media results for high-quality bathroom, window, and door remodels across over 40 locations.