Media Manager
On-siteHarrisburg, Pennsylvania, United States
Job Summary
Manage the training and development of Media Buyers focused on television direct response and omnichannel streaming advertising. Develop improvements to the optimization strategy using an omnichannel approach to drive CPLI and COM results. Ensure the team tests and measures new strategies to improve market performance. Collaborate with the Director of Media for national media buying initiatives and coordinate with Marketing, Planning, and Analytics for budget and target planning. Track KPIs including CPL, CPLI, Issued Leads, and Cost of Marketing while handling data tracking, measurement, partner management, and negotiations. Work Monday-Friday, 8:00AM-5:00PM onsite in Mechanicsburg, PA.
Required Qualifications
- Experience using omnichannel streaming campaigns to drive lead conversion
- Experience in a manager level role where you oversaw a team's performance
Desired Qualifications
- Bachelor's degree preferred
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