Media Manager
RemoteUnited States or Tulsa, Oklahoma, United States
Job Summary
Own media performance to goal by monitoring pacing, delivery, and performance continuously across the full funnel—from awareness to conversion—while identifying risks early and driving action before targets slip. Translate business objectives into media KPIs, partner with the VP of Marketing Operations and agency to shape strategy across paid search, social, video, and emerging channels, and hold the partner accountable through rigorous QBRs and proactive optimization. Deliver data clarity by turning complex cross-channel data into decision-ready insights, ensuring proper lead flow, tagging, and tracking management through our LMS and CRM. Report directly to the VP of Marketing Operations to serve as the connective tissue between goals, agency execution, and enrollment objectives.
Required Qualifications
- 5–7 years of experience in media planning, buying, or performance/media management, agency- or client-side
- Confident full-funnel fluency
- Hands-on experience across major paid channels (paid search, paid social, programmatic/display, video)
- Demonstrated experience managing or holding an agency or vendor accountable to performance goals
- Strong analytical skills
- Fluency with media reporting, analytics, and attribution concepts
- Deep knowledge of conversion tracking and tag/pixel implementation
- Excellent communication skills
Desired Qualifications
- Experience in education, admissions, or another high-consideration, lead-driven funnel
- Familiarity with incrementality testing, media mix modeling, or advanced measurement approaches
- Experience managing media across multiple markets, locations, or brands
- Understanding of how paid media connects to CRM, lead nurture, and downstream conversion metrics (e.g., lead-to-enrollment)
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