Media Manager
HybridMexico City, Mexico City, Mexico
Mexico City, Mexico City, MexicoHybridFull TimeLarge
Full TimeLarge
Job Summary
Own end-to-end media planning and buying for Mexico and Central America, translating marketing briefs into cross-channel strategies that drive brand awareness and consideration. Define the optimal media mix across online and offline channels, independently managing projects from launch through post-campaign analysis and optimization. Coordinate execution with agencies and vendors while monitoring performance to identify actionable insights for business growth. Build strong relationships with external partners and recommend new media formats to support upper- and mid-funnel objectives.
Required Qualifications
- 5+ years of experience in media planning, media buying, advertising or a related field
- Strong experience with upper- and mid-funnel media campaigns, including brand awareness and consideration objectives
- Ability to independently manage the full media planning process, rather than relying entirely on an agency
- Strong understanding of both digital and offline media channels, including their role across different stages of the marketing funnel
- Ability to select the right channels and formats depending on the marketing objective and target audience
- Hands-on experience with media analytics, planning and reporting tools
- Strong understanding of media measurement and core and proxy KPIs for different channels and funnel stages
- Experience in campaign tracking, optimization and post-campaign analysis
- Strong analytical skills and ability to connect media performance with business outcomes
- Ability to turn data into insights, hypotheses and concrete recommendations
- Strong presentation and storytelling skills — ability to turn complex information into simple, convincing recommendations
- Confidence working with multiple stakeholders and external partners across different markets
Desired Qualifications
- Experience working across Mexico and/or Central American markets is highly desirable
- Curiosity about advertising trends, emerging platforms, new formats and media innovation
- Understanding of influencer marketing and its role within the broader media ecosystem
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