MEDIA EXECUTIVE - WNEM
On-siteSaginaw, Michigan, United States
Job Summary
Drive market share growth for digital products including OTT/Streaming, targeted email, display/video, paid social, YouTube, and SEM/SEO. Collaborate with clients on strategic planning to achieve advertising objectives while implementing strategies to consistently grow revenue and exceed goals. Establish credible relationships with the local business community by making sales calls on existing and prospective clients, maintaining assigned accounts, and developing new ones. Prepare and deliver sales presentations, provide clients with information regarding advertising rates across all media platforms, and supply management with timely monthly, quarterly, and annual budget forecasts. Maintain deep understanding of local market ratings, competitive media, station strengths, and industry product knowledge. Work energetically in a fast-paced environment requiring daily deadline pressure, with a valid driver's license and two years of sales experience preferred.
Required Qualifications
- Minimum two years of experience in sales
- Experience in the media field
- Must be able to work under daily deadline pressure
- Attention to detail
- Valid driver's license
- Acceptable driving record
Desired Qualifications
- Bachelor's degree
- Digital-first approach
- Proven ability to present
- Proven ability to negotiate
- Proven ability to close deals
- Proven ability to build long-term relationships
- Winning attitude
- Knowledge of Wide Orbit
- Knowledge of ComScore
- Solid computer skills using Excel
- Solid computer skills using Word
- Solid computer skills using PowerPoint
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