MEDIA EXECUTIVE - WLUC
On-site · Negaunee, Michigan, United States
Job Summary
Sell Television and Digital advertising for WLUC and Gray Media, actively pursuing new direct advertising clients to meet established monthly/quarterly goals, and achieving targets for new business, TV6, FoxUP, Digital Platforms, and promotions. Present Nielsen ratings data to local direct clients and agencies, sell campaigns and promotions, conduct the required number of weekly sales calls and presentations, and leverage knowledge of Nielsen ratings to grow share of business. Maintain campaigns under the rate structure set by management, and perform other duties as assigned by a supervisor. Proficiency with presentation software, MS Office, and CRM tools, and a valid driver’s license are required.
Required Qualifications
- Ability to sell and communicate effectively.
- Ability to work independently and manage your time effectively.
- Ability to use creativity to solve problems.
- Ability to develop campaigns and motivate others.
- A real desire to understand your clients and their businesses.
- A thirst for ongoing learning: advertising, marketing, television, digital.
- Excellent knowledge of presentation software, MS Office products, and CRM software.
- Must meet the Gray Media driving requirements and have a valid driver’s license.
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