MEDIA EXECUTIVE - WEAU (GDM) - (LA CROSSE)
On-site · La Crosse, Wisconsin, United States
Job Summary
The Media Executive at Gray Digital Media is responsible for developing and selling creative marketing solutions through targeted digital advertising and broadcast solutions. Candidates should have 1-3 years of sales or business development experience, specifically cold calling, and should possess excellent communication skills. The role involves researching and contacting new businesses, conducting client needs analyses, and managing the entire sales process to ensure high ROI and long-term relationships. A key component of the role includes preparing and presenting multi-platform advertising solutions.
Required Qualifications
- 1-3 years sales or business development experience
- Excellent writing and communication skills
- Ability to work independently and manage time effectively
- Ability to use creativity to solve problems
- Desire to understand clients and their businesses
- Thirst for ongoing learning: advertising, marketing, television, digital
- Must meet driving requirements and have a valid driver's license
Desired Qualifications
- Experience selling digital products/strategies, including targeted digital display/video, social media, targeted email, streaming television, SEM, SEO
- Experience developing dynamic PowerPoint presentations
- Knowledge of other MS Office products
Additional Requirements
- Must meet the Gray Television driving requirements and have a valid driver's license
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