MEDIA EXECUTIVE (SENIOR) - WKYT
On-siteLexington, Kentucky, United States
Job Summary
Conduct new business development by cold calling, networking, and referrals to build a robust pipeline of high-quality prospects. Manage existing client lists, present customized marketing packages, and close deals while negotiating contracts. Utilize CRM tools to track activity and prepare weekly sales reports and forecasts. Meet or exceed weekly and monthly sales activity benchmarks through closed deals and new business meetings. Handle billing inquiries and manage payment collections while collaborating with internal departments including creative, traffic, and digital staff. Maintain accurate records of all client interactions, proposals, and closed business.
Required Qualifications
- 2+ years of proven success in outside sales, media sales, or B2B sales with a documented track record of exceeding budgets
- Demonstrated ability to consistently close new business and grow accounts
- Strong prospecting and cold-calling skills
- Expert relationship-building and networking abilities
- Excellent communication skills, both written and verbal, with professional grammar
- Outstanding presentation skills with the ability to influence and persuade buyers
- Exceptional customer service orientation and follow-through
- Strong organizational and time management skills with the ability to work independently
- Self-motivated with competitive drive and entrepreneurial mindset
- Professional appearance, integrity, and discipline
- WKYT-TV/Gray Media is a drug-free company
Desired Qualifications
- Bachelor's degree in Business, Communications, Marketing, or related field (or equivalent years of sales experience)
- Previous media sales experience (broadcast, digital, or streaming)
- Experience selling to local or regional businesses
- Familiarity with CRM systems (Salesforce, Wide Orbit, or similar platforms)
- Background in marketing, advertising, or digital media
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.