MEDIA EXECUTIVE (ASSO) - WXIX
On-siteCincinnati, Ohio, United States
Job Summary
Create a strategic business plan with the manager to meet and exceed monthly, quarterly, and annual revenue targets. Develop advertising solutions for new customers, deliver proof of performance, and upsell by explaining digital integration with TV. Conduct needs analysis and account reviews to uncover customer needs, while working target accounts in the pipeline and replenishing as they emerge. Effectively negotiate with customers to meet a winning return on investment and collaborate with the Traffic Manager for timely traffic instructions, make-goods posts, and aging/collections. Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure weekly projections.
Required Qualifications
- Excellent communication and customer service skills
- Team player who can produce quality results and work with a variety of internal and external personalities
- Candidate should be creative, flexible, and able to adapt to industry change
- Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven environment
- Able to demonstrate product knowledge and value to their customers
- Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel
- Effectively negotiate with customers to meet a winning return on investment
- Create and deliver formal written and verbal presentations to clients
- Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution
- Use CRM (Matrix) tool for projections, weekly
- WXIX-TV/Gray Media is a drug-free company
Desired Qualifications
- Knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word
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