MEDIA EXECUTIVE (ADVERTISING & BUSINESS DEVELOPMENT) - KMOV
On-siteMaryland Heights, Missouri, United States
Job Summary
Solicit new advertisers and increase share of business with existing clients by selling airtime, digital advertising, and other products to meet assigned revenue goals. Evaluate marketing needs to develop proposals featuring television schedules, digital strategies, commercial concepts, and promotional events. Maintain positive relationships with client agencies and station personnel while managing client-chosen solutions and providing excellent service. Prioritize the sale of special inventory, marketing events, and production services to boost revenue potential. Provide management with timely monthly, quarterly, and annual budget forecasts and generate station-specific reports as required.
Required Qualifications
- Bachelor's degree highly preferred, or equivalent work experience
- 2-3 years sales experience
- Proven track record of sales accomplishments
- development of successful sales presentations
- emphasis on new business development
- growing existing accounts
- Strong sales skills
- ability to create effective sales promotions
- Adaptable and effective negotiating skills
- Solid computer skills using Excel, Word, and PowerPoint
- Excellent organizational, multi-tasking, and problem-solving skills
Desired Qualifications
- Related sales/marketing courses and seminars
- TV, Radio, or Cable sales background
- Knowledge of strengths and weaknesses of competitive media
- Knowledge of Nielsen, ComScore, Wide Orbit, and Scarborough
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