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NielsenIQPosted 1 week ago

Media Effectiveness Development Lead

$66,300–$89,702 year

HybridBezons, Île-de-France, France

Full TimeSenior LevelEnterprise

Job Summary

Drive revenue growth by identifying opportunities to expand MMM and Media Experiments adoption, supporting sales teams with strategic input and executing targeted activation plans for local clients. Strengthen client relationships as a trusted advisor, crafting high-value responses to RFIs and RFPs that differentiate offerings and meet business goals. Amplify product value by championing Marketing Effectiveness solutions internally and externally, showcasing impact through success stories, thought leadership articles, and industry presentations. Enable team collaboration by sharing knowledge via bootcamps, workshops, and training sessions to build capability and drive performance. This role requires fluency in French and English, a minimum of 10 years of professional experience including 5 in direct sales, and is based in West Europe with a hybrid working model.

Required Qualifications

  • Minimum 10 years of total professional experience
  • At least 5 years in direct sales
  • Proven sales success in securing large MMM / Marketing Effectiveness programs
  • Experience leading high-value pitches, proposals, and RFP responses
  • Previous experience in consulting, analytics, or consumer research roles focused on MMMs and Media Experiments
  • Deep knowledge of media evaluation
  • Strong business development skills
  • Hands-on experience in proposal development
  • Excellent communication and presentation skills
  • Ability to influence senior stakeholders
  • Bachelor's degree
  • Fluency in French AND English

Desired Qualifications

  • Master's degree
  • Demonstrated thought leadership
  • Experience presenting at events or webinars
  • Any other EU language

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