Media Director
On-siteAtlanta, Georgia, United States
Job Summary
Lead strategy, planning, buying, and performance for paid media across all channels for Morrison's clients. Develop media strategies grounded in client objectives and audience data, applying a modern, channel-agnostic approach to planning including paid search, social, programmatic, CTV, and traditional media. Direct the full media process from research and negotiation through post-analysis, optimizing active buys against KPIs and delivering insights that connect performance to business outcomes. Manage a team of two to three media professionals, mentor staff, and serve as the senior media voice in client relationships and new business pitches. Partner closely with creative, account, and technology teams to ensure integrated work and leverage automation to improve efficiency.
Required Qualifications
- Bachelor's degree
- 10+ years of media experience
- minimum of three years managing a team
- Deep experience in media mix modeling and data-backed budget allocation
- Hands-on experience across both digital and traditional channels
- Proficiency with media research and planning tools, ad platforms, and reporting infrastructure
- Strong analytical skills with the ability to translate data into clear strategic recommendations
- Excellent presenter and communicator, internally and with clients
Desired Qualifications
- Agency experience
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