Media Director, Digital
$135,000–$145,000 year
HybridAtlanta, Georgia, United States
Job Summary
Architect full-funnel Account-Based Marketing programs spanning 1:many, 1:few, and 1:1 account experiences, integrating intent data from platforms like 6sense and Demandbase with CRM systems. Lead strategy and execution for content syndication, co-registration, and virtual events, ensuring seamless lead flow and data integrity across publisher partners. Develop integrated media plans across programmatic, paid social, and search channels, while managing technical execution including UTM taxonomy, pixel implementation, and cross-platform attribution. Build measurement frameworks connecting media investment to pipeline contribution and present performance insights to senior client stakeholders.
Required Qualifications
- 8+ years of media planning, activation, or integrated B2B marketing experience
- Majority of career spent in digital-first, B2B agency or in-house environments
- Hands-on ABM platform proficiency (6sense, Demandbase, or equivalent)
- Experience with intent data integration, account scoring configuration, and coordinated cross-channel activation
- Demonstrated experience running 1:many, 1:few, and 1:1 ABM programs
- Measurable outcomes tied to pipeline or revenue impact from ABM programs
- Deep knowledge of content syndication mechanics
- Experience with waterfall programs, multi-touch lead structures, lead reconciliation, and makegood processes
- Experience managing co-registration, webinar, and virtual event programs as lead generation vehicles
- Data capture and downstream lead flow management for events
- Proven ability to build custom content programs with trade publications and B2B media partners
- Strong technical grounding in digital campaign tracking and tagging
- UTM strategy, Google Tag Manager, pixel implementation, cross-channel attribution, and conversion tracking
- Hands-on experience with platform integrations across Google Ads, DV360, Salesforce, HubSpot, Marketo
- Interoperability with ABM platforms and analytics tools
- Working knowledge of the B2B data provider landscape
- Ability to evaluate strengths and limitations of intent data, contact-level data, and firmographic/technographic data providers
- Experience developing and presenting full-funnel measurement frameworks and attribution models
- Connecting media spend to pipeline and business outcomes
- Strong presentation and stakeholder management skills
- Comfortable leading conversations with senior marketing and commercial leaders
- Location: Atlanta, Austin, or Chicago
- Hybrid working model: 3+ full days in office/at client site
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