Media Coordinator - National/DTC Media

Oversee day-to-day execution of national/DTC media by managing and reviewing external agency partners responsible for campaign setup, creative trafficking, activation, and optimization across digital, programmatic CTV/OLV, display, paid social, and search channels. Coordinate with the agency to ensure timely delivery of media plans and creative specs while monitoring campaign pacing, budget delivery, and performance against KPIs. Assist in developing media plans using channel and audience insights, compile performance reports summarizing unit sales, revenue, and ROAS, and support attribution efforts by verifying tracking implementation. Maintain organized documentation of campaign timelines and budgets for reporting, partner with the Retail/Amazon Media Coordinator for consistent processes, and document learnings from testing initiatives. Assist with invoice reconciliation and vendor management while staying current on media trends and best practices. This role supports the planning, execution, and optimization of paid media campaigns within Chamberlain Group's Central Marketing team, reporting to the Sr. Manager, Media Strategy, Operations & Governance.