Media Buyer
HybridLincoln, Nebraska, United States
Job Summary
Execute approved media strategies by negotiating with media partners, activating campaigns, and optimizing performance across assigned channels and platforms. Monitor campaign delivery and pacing, coordinate vendor changes, and resolve discrepancies to ensure alignment with budgets and objectives. Analyze channel-level performance against KPIs, identify optimization opportunities, and implement tactical improvements within approved strategies. Partner with Media Strategists, Coordinators, and Ad Operations to manage buying documentation, financial administration, and technical execution. Maintain marketplace expertise in Google Ads, Meta, LinkedIn, TikTok, and programmatic platforms while communicating performance insights to internal teams and clients. Based in Lincoln or Omaha with 2-3 years of experience, this role supports Swanson Russell's mission to build genuine trust for brands in the outdoors sector.
Required Qualifications
- Bachelor's degree in Business, Advertising, Journalism, Marketing, Communications, or a related field
- Equivalent professional experience may be considered in lieu of a degree
Desired Qualifications
- Preferred: Google Ads
- Preferred: Meta Ads Manager
- Preferred: LinkedIn Campaign Manager
- Preferred: TikTok Ads Manager
- Preferred: Programmatic platforms (e.g., StackAdapt, AdDaptive, Azira, Division-D)
- Preferred: Traditional media buying platforms and vendor relationships
- Preferred: Google Analytics (GA4)
- Preferred: Google Looker Studio or similar reporting tools
- Preferred: Strata or similar broadcast planning and buying tools
- Preferred: Media research and audience planning tools (e.g., MRI-Simmons, Scarborough, GWI, Nielsen, Comscore, or similar)
- Nice-to-Have: Microsoft Advertising
- Nice-to-Have: Amazon DSP
- Nice-to-Have: Asana or similar project management tools
- Experience with both digital and traditional media buying
- Google Ads Certifications
- Google Analytics Certification
- Meta Blueprint Certification
- LinkedIn Ads Certification
- Other relevant advertising, media buying, analytics, or platform certifications
- 2-3 years of experience in media buying, paid media, digital advertising, media planning, marketing, or a related field is preferred
- Experience managing campaigns, monitoring delivery and pacing, analyzing performance, or working with media partners is preferred
- Advertising agency experience is a plus
- Candidates with additional experience may be considered for a Senior Media Buyer opportunity
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