Media Buyer
On-siteCairo, Cairo, Egypt
Job Summary
Plan, launch, and optimize paid digital advertising campaigns across Meta, Google, TikTok, and Snapchat to maximize ROI and drive customer acquisition. Monitor daily performance, manage budgets, and conduct audience research, segmentation, and retargeting to improve efficiency. Execute A/B tests on creatives, copy, and landing pages while collaborating with the Creative team on asset development. Prepare weekly and monthly reports with actionable insights, ensure accurate implementation of tracking tools like GA4 and Meta Pixel, and track KPIs including ROAS, CPA, and CLTV. Stay updated on platform changes and industry trends to identify performance opportunities. Work closely with E-Commerce and Marketing teams to align media activity with broader commercial objectives.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field
- 2–4 years of hands-on experience managing paid digital advertising campaigns
- Strong practical experience with Meta Ads Manager
- Strong practical experience with Google Ads
- Strong practical experience with TikTok Ads
- Strong practical experience with Snapchat Ads
- Solid understanding of campaign objectives, attribution models, audience targeting, prospecting, remarketing, conversion optimization, and paid media funnels
- Experience using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and other digital tracking and measurement tools
- Strong analytical skills with the ability to interpret performance data and make data-driven decisions
- Excellent understanding of digital marketing KPIs, including ROAS, ROI, CPA, CPC, CPM, CTR, conversion rate, revenue, and CLTV
- Strong proficiency in Excel or Google Sheets for campaign reporting, budget management, data analysis, and performance tracking
- Strong attention to detail and a performance-driven mindset
- Ability to manage multiple campaigns simultaneously, prioritize tasks, and deliver results under tight deadlines
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
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