Media Buyer | Health & Wellness | Hybrid in North York | $55-65k + Benefits
$55–$65,000 year
HybridToronto, Ontario, Canada
Job Summary
Plan, negotiate, and execute media buys across TV, radio, print, podcasts, OOH/DOOH, and online display channels. Manage campaigns ensuring strategic integration and consistent messaging while developing strategies to increase awareness and household penetration. Efficiently manage medium-sized advertising budgets to drive strong ROI and balanced channel mix. Research and evaluate opportunities for new digital channels, including programmatic and DSP-based campaigns, and maintain relationships with media vendors and platform representatives. Monitor campaign performance, prepare post-buy reports, and provide insights for continuous improvement. Collaborate closely with internal teams and creative partners to align placements with brand direction.
Required Qualifications
- 3+ years of experience in media buying, planning, or media strategy
- Proven experience managing medium-sized budgets across multiple channels simultaneously
- Strong background in both traditional and digital media buying, including OOH/DOOH, TV, radio, print, and podcasts
- Understanding of programmatic advertising principles
- Excellent negotiation skills
- Established relationships with key media vendors and networks
- Strong analytical and organizational skills
- Ability to interpret campaign data and adjust strategy accordingly
- Proactive, growth-oriented mindset
- Passion for exploring new opportunities in the digital landscape
Desired Qualifications
- Experience in consumer goods, wellness, or related industries
- Hands-on DSP experience
- Experience buying media in the U.S.
- Proficiency in French and/or Spanish language
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