Media Buyer / Creative Strategist
RemoteUnited States
Job Summary
Own paid media strategy for DTC and eCommerce clients across Meta and TikTok, managing ad budgets ranging from $30k to $1m per month. Build creative testing roadmaps by developing angles, writing briefs for editors, and analyzing performance data to diagnose funnel issues. Diagnose whether problems stem from creative, offer, or conversion rates, then communicate clear results and plans to clients. Work with UGC creators to source talent, write scripts, and direct content when needed. Challenge assumptions and adapt quickly without blindly following best practices. If you have hands-on experience scaling eCommerce brands and understand creative as the primary lever, you will grow into senior strategy roles with real budgets and aggressive testing environments.
Required Qualifications
- hands-on experience scaling eCommerce brands
- managed Meta Ads with real spend and can show results (CPA, ROAS, revenue)
- understand creative is the lever
- can pull insights from reviews, competitor ads, and comments to generate new angles
- written UGC scripts or creative briefs
- can work with editors to create winning ad variations
- challenge assumptions and adapt fast
- don't blindly follow 'best practices'
- can explain what you're doing and why
- act like it's your money
- move fast and follow through
- don't wait to be told what to do
Desired Qualifications
- built/operated your own Shopify store or eComm brand
- Video editing or design skills
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