Media Buyer | 64058924657
$24,000–$36,000 year
RemotePhilippines or South Africa
Job Summary
Manage and monitor Google Ads and Meta Ads campaigns daily, tracking performance, budgets, and key indicators. Analyze data to identify trends, opportunities, and underperforming assets, then test ads, headlines, audiences, and creative concepts to drive efficiency. Troubleshoot issues by diagnosing campaign structure, targeting, and conversion tracking, while optimizing strategies based on performance data. Communicate clear recommendations on scaling, adjusting, or pausing campaigns to improve lead generation. Take full ownership of the paid-media strategy, independently analyzing results and guiding the business on next steps without extensive direction.
Required Qualifications
- Mid-to-senior level paid media experience
- Strong hands-on experience with Google Ads and Meta Ads
- Proven understanding of campaign testing and optimization
- Strong analytical and problem-solving skills
- Ability to independently diagnose campaign performance issues
- Strong understanding of performance marketing principles
- Ability to work independently with minimal handholding
- Strong written and verbal English communication
- Proficiency in Google Ads and Meta Ads
- Mid-to-senior level professional
- Comfortable taking ownership of the advertising function
- Experience independently analyzing campaign performance
- Experience identifying problems and testing solutions
- Experience making informed recommendations
- Experience guiding the business on what is working, what isn't, and what should happen next
- Experience managing and monitoring Google Ads and Meta Ads campaigns on a daily basis
- Experience monitoring campaign performance, budgets, conversions, and key performance indicators
- Experience analyzing advertising data to identify trends, opportunities, and underperforming campaigns
- Experience testing different ads, headlines, audiences, creative concepts, messaging, and campaign structures
- Experience identifying what is and isn't working and explaining why
- Experience optimizing campaigns based on performance data
- Experience recommending which campaigns should be scaled, adjusted, paused, or replaced
- Experience troubleshooting underperforming campaigns
- Experience continuously looking for opportunities to improve lead generation and advertising efficiency
- Experience communicating campaign performance and recommendations clearly to the business
- Experience taking ownership of paid-media strategy rather than simply executing instructions
- Experience in the Healthcare / Chiropractic services industry
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