Media Associate, Paid Media Planning
HybridOakland, New York, United States
Job Summary
Support the development of media plans and recommendations for assigned clients by translating strategic visions into actionable media plans covering direct response, awareness, persuasion, and advocacy. Oversee day-to-day execution of campaigns, managing budgets, pacing, and reconciliation while working with vendors to optimize performance and generate client-facing insights. Participate in client interactions to deliver strategies and reports, collaborating with internal and external teams to produce campaigns, creative ideas, and audience recommendations. Keep up to date with digital media trends by researching publisher and ad tech partners and supporting media R&D projects. This entry-level role within Blue State's Paid Media team focuses on developing game-changing strategies that tie engagement to the bottom line for leading nonprofits, political groups, and major brands.
Required Qualifications
- Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.
- Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting.
- Excellent written and oral communication skills.
- Ability to adapt to new situations, solve problems on the fly, and communicate with those around you.
- Teamwork and scrappiness required.
- A shared passion and curiosity for delivering change.
- Comfort with ambiguity.
- A restlessness that resists the status quo.
- A commitment to quality that ensures we're always making progress.
- Humble in victory, constructive in defeat.
- Empathy.
- Communication.
- Collaboration.
- Respect.
Desired Qualifications
- Up to 2 years experience in cross-channel media planning, with a focus on digital media
- Demonstrated experience translating client business goals into cohesive paid media strategies and specific KPIs, and a record of managing multi-channel media campaigns that delivered on those goals.
- Understanding of digital and/or traditional media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used
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