Measurement Lead, Marketing Science
RemoteColombia
Job Summary
Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis. Utilize large amounts of data to identify meaningful performance insights using R, SQL, and Python. Work closely with account teams and clients to develop long-term strategic relationships, ensuring their satisfaction with Power Digital's services. Clearly present advanced measurement methodologies and models to internal and external teams, providing actionable "so what" insights for ongoing optimization. Mentor Measurement Analysts by offering performance coaching on advanced analytics and insight storytelling. Consistently drive efficiencies within current processes and employ AI technologies to support deliverables. Leverage Power Digital's Nova ecosystem to analyze businesses through first-party data. Maintain 90%+ revenue retention for dedicated Measurement accounts while ensuring client sentiment remains high.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- 6+ years of experience in Marketing Analytics and Measurement
- 3+ years of agency experience
- Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, especially related to applying outputs of statistical models and market experiments to marketing strategies
- Proficiency in R, Python, and SQL
- Experience with ETL tools, such as Funnel.io and Fivetran
- Strong understanding of full-funnel marketing strategies
- Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools
- Excellent communication and organizational skills to collaborate effectively across teams internally and externally
- Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team, 2-3 years of team management experience, ideally 2-3 direct reports
- Highly dependable individual who thrives in a fast-paced environment and is a self-starter
- Excellent problem solving, communication, and decision-making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders
- Team-oriented and collaborative, effective interpersonal skills, highly organized
- cData visualization skills using Looker and analysis in Excel
- Excellent communication and presentation skills
- Ability to work independently and as part of a team
- Strong attention to detail
- Self-motivated and able to work under pressure
- A creative, problem-solver mind with a foundation of hard data skills
- Advanced understanding of statistical concepts: advanced modeling, experiment design, customer analysis, limitations of statistics, etc.
- Experience using Data Science to guide marketing decisions
Desired Qualifications
- Bachelor's degree, English major preferred
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