Measurement & Ad Ops Lead
RemoteColombia
Job Summary
Own implementation of online tracking across all digital channels, including Google Ads, Meta, and DSPs. Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas. Implement and QA conversion tracking, ensuring proper capture of click IDs through forms and CRM systems. Manage CRM and call tracking integrations while supporting HIPAA-compliant measurement setups. QA all tracking prior to campaign launches and after major site updates, monitoring conversion health to proactively resolve discrepancies. Collaborate with Data Engineering to align tracking with the data model and reporting structure. Create and maintain tracking documentation and SOPs, employing AI technologies to optimize business processes.
Required Qualifications
- 3+ years of experience in digital marketing tracking or ad operations
- Advanced experience with Google Tag Manager (client-side required; server-side preferred)
- Strong understanding of Google Ads conversion tracking and offline conversion imports
- Familiarity with Meta CAPI and event prioritization
- Experience working with CRM integrations and form tracking
- Proficient in Google Workspace
Desired Qualifications
- Understanding of HIPAA-compliant marketing environments preferred
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