Marteting and Trade Execution Manager
On-siteGuatemala City, Guatemala, Guatemala
Job Summary
Execute regional trade marketing initiatives, campaigns, and field activation programs across CADR clusters in Guatemala, Honduras, and Belize. Coordinate agency management, promotional material deployment, and in-store events while monitoring execution quality through field audits and KPI tracking. Lead planning, governance, and budget follow-up for trade marketing activities, ensuring alignment between strategic objectives and local market realities. Conduct regular field visits to validate implementation and support sales teams with execution guidelines. Report performance metrics and consolidate updates for stakeholders, acting as the primary local contact for regional initiatives and direct-to-consumer brand activities.
Required Qualifications
- University degree in a business related field
- Minimum 5 years of sales experience in consumer goods and/or pharma companies in marketing / trade or commercial areas
- Strong local market Know how of local DTT - Traditional / UTT Channels /OTC (Pharmacies)
- Advanced English communication skills
- Digital Skills
- Microsoft Office
- Traveling approximately 25% of the time within the Cluster (Guatemala, Honduras, Belize)
- 50% of field work versus 50% of required office work
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