Martech Specialist

Maintain accurate data mapping and synchronization between core marketing platforms like CRM and CDPs to ensure a clean source of truth. Build, test, and launch complex automated workflows, segmentation rules, and lifecycle journeys within enterprise marketing clouds such as Adobe Journey Optimizer or Salesforce Marketing Cloud. Oversee connectivity between third-party tools and plugins, proactively troubleshooting data sync errors and tracking discrepancies. Act as the technical back-end expert for campaigns, ensuring proper tracking, lead routing, and database hygiene before deployment. Conduct regular system audits to clean outdated data, manage user permissions, and ensure compliance with global privacy regulations. Collaborate with internal teams and clients to translate marketing strategies into scalable technical setups and maintain clear documentation of system architecture and operational workflows. Assist with platform evaluations, solution architecture mapping, and technology recommendations for client ecosystems. Design campaign workflows, lead lifecycle processes, customer journeys, and audience segmentation strategies while analyzing performance data to recommend optimization opportunities. Stay current on emerging MarTech platforms, AI capabilities, and digital marketing trends to bring innovative ideas to client engagements.