Martech & Analytics Specialist
On-siteMexico City, Mexico City, Mexico
Job Summary
Support the design, implementation, validation, and optimization of digital analytics solutions by translating business needs into measurable requirements and technical specifications. Collaborate with business, marketing, data, and technology teams to configure Adobe Analytics and Customer Journey Analytics components, ensuring data collection, metrics, and dashboards align with measurement strategies. Validate data quality, troubleshoot tracking and reporting issues, and develop insights that drive customer-centric decisions. Document implementations and technical recommendations while maintaining proficiency in Adobe Experience Platform. Join a global commerce team focused on innovation and data-driven growth within a professional services firm.
Required Qualifications
- Intermediate or advanced knowledge of Adobe Analytics
- Technical knowledge of Adobe Customer Journey Analytics
- Experience with analytics implementation, data validation, debugging, reporting, or dashboard development
- Understanding of digital measurement concepts, customer journeys, KPIs, attribution, segmentation, and data quality
- Knowledge of Adobe Experience Platform
- Willingness to develop technical proficiency in Adobe Experience Platform (AEP)
- Knowledge of Adobe Experience Platform Web SDK, Adobe Tags, data layers, or similar data collection technologies
- Strong analytical thinking
- Problem-solving skills
- Documentation skills
- Communication skills
- Ability to collaborate with business and technical stakeholders in multidisciplinary and global environments
Desired Qualifications
- Technical knowledge of Adobe Customer Journey Analytics is highly recommended
- Experience with analytics implementation, data validation, debugging, reporting, or dashboard development
- Understanding of digital measurement concepts, customer journeys, KPIs, attribution, segmentation, and data quality
- Knowledge of Adobe Experience Platform is preferred
- Candidates must be willing to develop technical proficiency in AEP
- Knowledge of Adobe Experience Platform Web SDK, Adobe Tags, data layers, or similar data collection technologies is a plus
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