Marketing
$200,000–$700,000 year
On-siteKolkata, West Bengal, India or Chandannagar, West Bengal, India
Job Summary
Develop and execute localized offline and field marketing campaigns aligned with business objectives, including planning exhibitions, dealer meets, product launches, and roadshows. Research regional market trends, competitor activities, and local growth opportunities to generate qualified leads through on-ground activations and dealer-led initiatives. Collaborate with dealers, distributors, sales teams, agencies, and vendors to manage showroom branding, campaign budgets, and external partnerships while ensuring consistent brand messaging across all touchpoints. Track campaign performance, leads, and ROI to analyze results and recommend improvements, preparing regular reports for management. Requires 2+ years of experience in regional or field marketing with comfort in travel and stakeholder coordination.
Required Qualifications
- 2+ years of experience in offline marketing, field marketing, regional marketing, events, trade marketing, or experiential marketing
- Hands-on experience managing exhibitions, dealer meets, roadshows, product launches, or on-ground activations
- Strong understanding of regional markets, customer behavior, and local marketing execution
- Experience working with dealers, distributors, sales teams, agencies, and external vendors
- Strong lead-generation and campaign execution mindset
- Excellent coordination, communication, negotiation, and stakeholder-management skills
- Ability to manage budgets, timelines, vendors, and multiple marketing activities simultaneously
- Comfortable with field-based work and regional travel when required
- Strong analytical skills with the ability to evaluate campaign performance and ROI
- Good understanding of brand consistency and adapting marketing campaigns to local audiences
- Highly organized, proactive, and execution-oriented, with strong attention to detail
- Ability to work independently while collaborating effectively with cross-functional teams
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