Marketing Technology Specialist
Remote
Job Summary
Build, configure, and maintain lifecycle campaigns and automated customer journeys across email, SMS, push, and web popups using Braze and Klaviyo. Troubleshoot flows, audience segmentation, trigger logic, and personalization while supporting QA for promotional campaigns to ensure flawless execution. Develop internal tools and AI-assisted workflows with Claude Code to improve operations and identify repetitive work for scalable automation. Partner with engineering and product teams to validate tracking, troubleshoot data issues, and design new customer attributes and data pipelines. Investigate root causes across data pipelines, integrations, and campaign logic to improve infrastructure scalability and reliability. Serve as a technical subject matter expert for marketing technologies across the Growth organization. Work during U.S. Eastern Time business hours (9:00 AM–6:00 PM ET) to support collaboration.
Required Qualifications
- 3-5+ years of hands-on experience in marketing automation, lifecycle marketing operations, or marketing technology
- experience configuring customer attributes, custom events, audience segmentation, triggered campaigns, and marketing automation workflows
- strong written and verbal English communication skills
- ability to work during U.S. Eastern Time business hours to support collaboration across the team (9:00 AM–6:00 ET)
- experience with HTML, Liquid, APIs, JSON, SQL, or AI-assisted development tools (such as Claude Code or Cursor)
Desired Qualifications
- experience with Braze
- experience with Klaviyo
- experience with Iterable
- experience with Salesforce Marketing Cloud
- experience with experimentation frameworks
- experience with Python
- experience with JavaScript
- experience with workflow automation tools
- experience with Snowflake
- experience with GA4
- experience with Segment
- experience with Shopify
- genuinely curious about AI-assisted tools and eager to adopt them
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