Marketing Technology Spec
$75,819–$113,727 year
RemoteUnited States
Job Summary
Own the day-to-day mechanics of the Salesforce Data Cloud data model, identity resolution rulesets, and calculated insights while supporting marketing power users. Execute and tune segmentation strategies, monitor Data Cloud health, and ensure data integrity for Marketing Cloud activation. Administer Marketing Cloud technical infrastructure including data extensions, API connections, and deliverability monitoring. Serve as the primary IT intake point for technical requests, evaluating feasibility, scoping solutions, and coordinating implementation with development or vendors. Implement data quality governance across the ecosystem, manage automated processes, and maintain documentation for the customer data lifecycle. Collaborate with stakeholders to translate business needs into technical specifications and provide training on platform capabilities.
Required Qualifications
- Bachelor's degree in Information Technology, Computer Science, Information Systems, or a related field; or equivalent combination of education and experience
- At least three (3) years of hands-on experience with Salesforce Marketing Cloud, Salesforce Data Cloud, or a comparable customer data platform (Segment, mParticle, Tealium, Adobe Real-Time CDP, or similar)
- At least one (1) year involving multi-product environments (CRM plus one or more of: Marketing Cloud, Data Cloud, Commerce Cloud, Tableau, or comparable platforms)
- Demonstrated experience with customer data platforms, unified customer data environments, or data management at scale (100K+ records)—either through prior hands-on work or through certification plus documented hands-on lab experience
- Experience collaborating with marketing or business teams on data-driven initiatives, translating business needs into platform configuration
- Salesforce Certified
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