Marketing Technology & Ops Generalist - 20702
RemoteUnited States
Job Summary
Build and edit landing pages and funnels in Lovable from Loom walkthroughs and written briefs, integrating forms, calendars, and redirects while ensuring tracking events fire correctly. QA every page mobile-first on desktop and mobile, verifying buttons, form submissions, and redirects before anything goes live. Ensure daily data reporting is correct and on time by reconciling figures across Meta, HubSpot, and reporting sheets, rebuilding reports to pull directly from interfaces using Google Apps Script. Upload creatives and build ads following a naming convention, reviewing rejected ads daily to rewrite non-compliant copy or submit appeals against provided checklists. Work directly with the Performance Marketing Lead to maintain Meta ad-account health and compliance in the crypto and digital-asset space.
Required Qualifications
- You have built landing pages or funnels in a visual builder and can show live examples.
- You are genuinely competent in Google Sheets: lookups, conditional totals, and the ability to work out why a formula is returning the wrong number.
- You can read and modify JavaScript. You do not need to be a software engineer, but you should be able to take a working script and extend it.
- You have worked inside Meta Ads Manager and understand how campaigns, ad sets, and ads fit together.
- You write and speak clear English and can follow a written brief precisely.
- You check your own work and report what you actually verified, not what you assume happened.
- You are a solid, well-rounded marketing-tech generalist, not a junior assistant or a narrow specialist.
- You are available to work U.S. Eastern (EST) hours.
Desired Qualifications
- Google Tag Manager, Meta Pixel, or Conversions API experience.
- HubSpot, especially contacts, deals, meetings, and workflows.
- Direct experience with the Google Sheets, Google Apps Script, or Meta Marketing interfaces.
- Exposure to crypto or financial-services marketing and the advertising rules that come with it.
- Basic short-form video editing.
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