Marketing Systems Manager
$75,000–$105,000 year
HybridPawtucket, Rhode Island, United States
Job Summary
Partner with cross-functional stakeholders to enhance lead management, customer engagement, and lifecycle marketing capabilities through automation and process optimization. Serve as a marketing stakeholder for CRM, CDP, and marketing automation initiatives, translating business needs into actionable requirements, workflows, and testing expectations. Configure platforms to support campaign execution and personalization while maintaining documentation for handoffs, dependencies, and launch readiness. Support QA, UAT, and release readiness by defining test scenarios, validating outcomes, and ensuring compliance with privacy and consent requirements. Drive user adoption through training and collaboration to improve the reliability and scalability of the marketing tech stack.
Required Qualifications
- 5+ years of experience in Marketing Technology, Marketing Operations, Digital Marketing, CRM, or a related discipline
- Strong understanding of marketing technology ecosystems, including marketing automation, CRM, CDPs, customer data management, audience segmentation, lifecycle marketing, consent management, analytics, attribution, campaign operations, and lead management best practices
- Hands-on experience with HubSpot Marketing and Sales Hub, including workflows, forms, lists, segmentation, lead routing, email automation, campaign setup, governance, and platform administration
- Experience supporting CRM and marketing technology implementations, enhancements, optimization, and adoption efforts as a business-side Marketing stakeholder
- Proven ability to translate business needs into requirements, workflows, process documentation, testing plans, issue resolution, and scalable operational procedures
- Experience supporting QA and UAT for marketing systems, campaigns, customer journeys, forms, landing pages, and integrated digital experiences
- Ability to identify, analyze, and communicate data, tracking, reporting, workflow, and process issues impacting marketing effectiveness, customer experience, and campaign performance
- Strong project management and organizational skills, with the ability to manage timelines, dependencies, risks, stakeholder communications, and cross-functional initiatives across Marketing, Sales, Technology, Data & Analytics, and external partners
- Excellent communication skills with the ability to translate technical concepts into practical, business-friendly language and drive adoption across teams
- Demonstrated success serving as a marketing stakeholder, requirements lead, or cross-functional partner on technology-enabled initiatives, collaborating effectively with Technology, Data & Analytics, and Engineering teams
- High attention to detail with a strong governance mindset focused on accuracy, consistency, compliance, scalability, and operational excellence
- Experience working in Agile, project management, or process improvement environments
- Embraces a mindset of curiosity and continuous learning, actively exploring and leveraging AI and other emerging technologies to improve processes, elevate content, and drive efficiency across the organization
- This is preferably a hybrid role based at headquarters in Pawtucket, RI
- Remote candidates with relevant experience may be considered
Desired Qualifications
- Experience with Microsoft Dynamics CRM or a comparable enterprise CRM platform preferred
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