Marketing Strategy Senior Associate – Organic Growth and Innovation
On-siteNew York City, New York, United States or New York, United States
Job Summary
Lead marketing strategies that capture, nurture, and convert customer intent across demand-capture experiences, including digital entry, local discovery, and remarketing programs. Partner with Analytics, Product, Digital, and Marketing teams to define business questions, translate insights into audience strategies, and evaluate customer journeys to improve acquisition outcomes. Support the development and launch of new growth initiatives while contributing to roadmap planning and a robust test-and-learn agenda. Proactively identify emerging opportunities, challenge conventional thinking, and develop innovative strategies that drive incremental growth. Analyze performance trends to communicate insights and recommendations to stakeholders.
Required Qualifications
- 5+ years of experience in marketing, digital strategy, growth marketing, customer acquisition, or a related field
- Proven ability to develop and execute data-driven marketing strategies that drive measurable business outcomes
- Strong analytical and problem-solving skills, with the ability to leverage data to identify key business questions and opportunities, and translate insights into marketing strategies
- Ability to manage multiple priorities and deliver high-quality work in a fast-paced environment
- Experience working cross-functionally and influencing stakeholders across a matrixed organization
- Strong communication and presentation skills, with the ability to tailor recommendations for different audiences
- Experience supporting roadmap development and test-and-learn strategies
- Curious about emerging technologies and open to experimenting with new tools, including AI, to improve how work gets done and uncover new opportunities
- Strong proficiency in Microsoft Excel and PowerPoint
Desired Qualifications
- Experience developing customer acquisition, remarketing, re-engagement, conversion optimization, or demand-capture strategies
- Experience with local search, local discovery, customer intent signals, or digital customer journey optimization
- Experience working within large, highly matrixed organizations
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