Marketing Strategy - Senior Associate
On-sitePlano, Texas, United States
Job Summary
Understand commercial context through market, competitor, and customer research. Assess market opportunities via product mix, share, and gap analysis. Design and launch compelling offers, campaigns, and partnerships using test-and-learn methodologies while accounting for financial return, execution constraints, and risk controls. Execute ad-hoc projects engaging target audiences across digital, branch, and advisor channels. Evaluate marketing effectiveness and develop recommendations to optimize performance. Apply strategic thinking to prioritize hypotheses and execute planning in a matrixed environment with cross-functional partners. Build narratives around complex topics for senior leadership. Deploy multichannel campaigns using modern stacks across web, mobile apps, CRM, and marketing automation. Leverage AI tools to accelerate business outcomes while adhering to risk and data-use guidelines.
Required Qualifications
- 3+ years of experience in marketing strategy or execution
- Strategic & Analytical Thinking: Apply management skills such as opportunity assessment, structured problem solving, sizing, prioritization, hypothesis testing, and execution planning
- Cross-functional Execution: Work effectively in a matrixed environment - across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance
- Communication: Build narratives around complex topics and communicate in written and verbal formats with senior leadership
- Advanced MS Excel and PowerPoint skills
- Bachelor's degree from an accredited institution
Desired Qualifications
- Marketing Strategy: Apply key concepts such as segmentation, targeting, lifecycle/journey, messaging, optimization, and consumer experience
- Marketing Communication: Deploy multichannel marketing campaigns (owned media, paid media, branch, and local) with cross-functional partners using modern marketing stacks across web, mobile apps, CRM, CDP, and marketing automation
- AI: Use AI tools & platforms including large language models (LLMs) to accelerate business outcomes and efficiency while adhering to risk, controls, and data-use guidelines
- Home Lending Industry: Understand industry drivers such as macroeconomic environment, interest rates, housing inventory, regulatory environment, pricing, competitive landscape, and consumer segments
- Master's degree/MBA in Marketing from an accredited institution
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