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Lloyds Bank4 days ago

Marketing Strategy & Planning Manager

Hybrid · Leeds, England, United Kingdom or Halifax, England, United Kingdom

Type
Full Time
Level
Senior Level
Education
Not Specified
Company size
Enterprise

Job Summary

Lead the development of the annual Affluent Save & Invest marketing strategy and translate it into a clear, actionable plan; own the annual marketing plan with budgets and resources, collaborating across Full Funnel teams, Marketing Accelerators and Insights to deliver integrated, measurable plans; influence senior partners and build cross-functional relationships to drive alignment and delivery of customer outcomes.

Required Qualifications

  • 5+ years across Marketing Strategy, Planning & Delivery
  • Strong experience in developing and delivering marketing strategy and plans
  • Owning marketing strategy budget and being the key decision maker on how that’s used
  • Experience in full-funnel marketing across brand, acquisition and customer outcomes
  • Experience collaborating across cross-functional/ matrixed organisations
  • Ability to influence across levels and functions
  • Familiarity with OKR frameworks and performance management processes
  • Experience within financial services or regulated environment (preferred)
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Lloyds Bank

Marketing Strategy & Planning Manager

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