Marketing Strategy & Operations Manager
$150,000–$207,000 year
RemoteCanada
Job Summary
Implement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in HubSpot. Lead design and execution of complex marketing automation workflows while building dashboards covering SEO performance, website analytics, and lead generation metrics. Deliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performance. Operate as part of the Revenue Operations organization, aligning Marketing, RevOps, and Business Systems teams around shared priorities. Develop and implement data governance frameworks to maintain high-quality marketing data while ensuring compliance with GDPR, CCPA, and other privacy regulations. Act as the dedicated subject matter expert overseeing lead management processes, automation rules, and the full technical stack. Collaborate with the Systems and Tooling team on improvements to existing tech stack and evaluate new marketing technologies to enhance capabilities.
Required Qualifications
- 7+ years of experience in marketing strategy + operations, marketing strategic planning or a similar role
- SQL knowledge and experience with data manipulation
- Strong business acumen and understanding of marketing metrics and reporting
- Advanced expertise in marketing automation tools
- Strong analytical skills with experience in data analysis and visualization
- Strong understanding of marketing automation, lead management, and campaign attribution
- Experience with web analytics tools (Google Analytics, Adobe Analytics)
- Knowledge of data privacy regulations and compliance requirements
Desired Qualifications
- Experience with business intelligence tools (Heap Analytics, Looker)
- Project management experience
- Experience with API integrations and webhook management
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