Marketing Strategy Lead
On-site · Chicago, Illinois, United States
Job Summary
Lead marketing strategy development and execution for Commercial Banking segment, driving adoption, growth, and retention of priority product solutions. Define segment-specific positioning, map buyer journeys, create GTM plans, develop content and materials, coordinate cross-functional campaigns, and oversee multi-channel programs to achieve measurable business outcomes. Requires 8+ years in product marketing/marketing strategy with strong analytical, communication, and cross-functional collaboration skills; experience with marketing tech/tools like Salesforce/Workfront is a plus.
Required Qualifications
- 8+ years of experience in product marketing, marketing strategy, or related roles
- Experience in financial services preferred, but not required
- Proven success developing and executing product marketing strategies for complex, multi-channel products
- Effective project management and organizational skills
- Strong analytical skills, with expertise in market research, data analysis, and performance measurement
- Excellent written and verbal communication skills, with experience presenting to executive leadership
- Demonstrated ability to influence and collaborate across functions and levels within matrixed, global organizations
- Proficiency with Microsoft Office platform, especially collaboration tools (e.g., Teams, Outlook) and presentation design and development (e.g., PowerPoint) preferred
- Experience with marketing and reporting tools such as Salesforce and Workfront is a plus, but not required
Desired Qualifications
- 8+ years of experience in product marketing, marketing strategy, or related roles
- Experience in financial services preferred, but not required
- Proven success developing and executing product marketing strategies for complex, multi-channel products
- Effective project management and organizational skills
- Strong analytical skills, with expertise in market research, data analysis, and performance measurement
- Excellent written and verbal communication skills, with experience presenting to executive leadership
- Demonstrated ability to influence and collaborate across functions and levels within matrixed, global organizations
- Proficiency with Microsoft Office platform, especially collaboration tools (e.g., Teams, Outlook) and presentation design and development (e.g., PowerPoint) preferred
- Experience with marketing and reporting tools such as Salesforce and Workfront is a plus, but not required
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