Marketing Strategy Lead
$80,168–$145,040 year
On-siteRichland, Washington, United States
Job Summary
Lead strategic marketing partnerships for multiple high-impact business lines by developing integrated go-to-market strategies that align with credit union growth goals. Drive cross-functional collaboration across product, digital, and analytics teams to translate market research and member insights into actionable recommendations for portfolio prioritization. Establish success measures, evaluate channel effectiveness, and serve as a subject matter expert on assigned products to guide pricing, positioning, and regulatory adjustments. Represent Marketing in business-line planning forums to shape sequencing and resourcing while managing complex initiatives with limited supervision. Requires seven years of progressive strategic marketing experience, proficiency in analytics tools, and the ability to influence senior leadership decisions.
Required Qualifications
- Bachelor's degree with emphasis in Business Administration, Marketing, Finance, Economics, Business Analytics, Management, Communications, or related field
- Minimum seven (7) of progressive experience in strategic marketing, product, or business-line marketing, go-to-market strategy, or enterprise marketing roles
- Three (3) plus years' experience supporting multi-product or portfolio-level growth initiatives
- Willingness to travel as required to support business initiatives and professional development
- Selected candidate(s) must be able to pass a pre-employment credit/background check
Desired Qualifications
- equivalent experience may be substituted in lieu of a degree
- market expansion or pilot-to-scale experience
- Experience with CRM platforms, analytics tools, and marketing automation systems
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